Top 5 Photo and Video Apps in Mexico Q4 2024

In the fourth quarter of 2024, the top photo and video applications in Mexico showed varied performance across key metrics such as downloads, revenue, and active users. According to data from Sensor Tower, these insights provide a comprehensive view of the market trends.

Instagram observed a steady pattern in weekly downloads, fluctuating between 359K and 461K. The app's weekly revenue remained relatively stable, closing the quarter at around $65.7K. Active users showed a minor decline in the middle of the quarter but rebounded to approximately 48M by the end of December.

YouTube experienced significant peaks in weekly revenue, notably reaching $838K in mid-December. Its downloads peaked at 184K in late December, while active users maintained a steady level, closing the quarter with nearly 79.9M users.

CapCut - Video Editor saw a dramatic rise in revenue, particularly in November where it peaked at $284K. Downloads varied, with a notable increase to 452K in the final week of December. Active users grew significantly, ending the quarter at around 13.6M.

Canva: AI Photo & Video Editor maintained a consistent revenue stream, peaking at $293K in early December. However, downloads saw a decline towards the end of the quarter, with active users following a similar trend, closing the year at around 5.9M.

Google Photos: Backup & Edit demonstrated stable weekly revenue, ending December at about $48.6K. The app's downloads remained consistent, with a peak of 96K in the week leading to Christmas, while active users stayed steady around 32M.

These insights from Sensor Tower highlight the dynamic nature of the photo and video app market in Mexico, with each app showing unique trends in user engagement and monetization.